Several aspects to film distribution

Logistics of film

- The company that supplies the actual cinema with the film reel
- They must meet all laws and regulations regarding the film
- The logistics make agreements with the cinema concerning the transportation of the film reels
- The distributor handles 35MM film print ( Around £1000 )
- The production team of the movie rents out the film-prints who rent them out to cinemas
- A working title movie such as THIS IS ENGLAND may only print a small out out due to budget issues, thus reflecting on the overall success of the movie

Prints And Advertising
- Specialized films - smaller advertisement
- Mainstream films - larger advertisement
- Standard poster - 30 x 40 cm ( the most effective format )
- Adverts shown in prime time t.v
- Takes 50% of the films budget
- Pre releases create more hype
- Some movies rely on viral marketing more than others

Digital Distribution
- Movies maybe downloaded into the consumers home
- May give better quality sound
- Quite expensive, but will reduce in price
- Reduces transport costs
- May put cinemas out of business

Vertical integration
Eg:/ Working title would produce, promote films them selfs to generate higher profits and would keep all the processes within the one company

Working Title and Warp Films/Institution and Audiences

1. Working Title Films is a British film production company, based in London, England. The company was founded by Tim Bevan and Sarah Radclyffe in 1982. It produces feature films and some television productions. Eric Fellner and Bevan are the co-owners of the company now. Warp Films, a sister company of Warp Records, was set up in 1999 with funding from NESTA. It is based in Sheffield, England with a further office in London and has 14 full-time staff.At present there have been four releases on Warp Films: My Wrongs #8245–8249 & 117 by Chris Morris, which won the Best Short Film award at the BAFTA Awards, and Shane Meadows's films Dead Man's Shoes and This Is England. Chris Cunningham, responsible for Aphex Twin's videos Come To Daddy and Windowlicker, is responsible for an abstract short film called Rubber Johnny, which features the music of Aphex Twin and was released on May 23, 2005. Rubber Johnny was originally scheduled to be released two weeks earlier, but was postponed due to the original printing firm objecting to the film's content.

2. The ownership of the company would affect the bugdet of the film, because, the more popular and wealthy the company is, the more money they have to spend on a film or T.V.

Shane meadow...

Shane Meadows (born 26 December 1972) is an English film director, screenwriter and occasional actor, from Uttoxeter, Staffordshire, England. He is regarded as one of the rising stars of British cinema.

- He created films with a low budget

- Shane beleives that a movie should be more about the story line than the actors

- He proved that you can make a good movie with a reasonable low budget

- In most of his movies, Shane used natural lighting to cut costs, helps create an image of social realism.

Ethnicity

Ethnicity Powerpiont

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New technologies to target a more specific audience

Text messaging - Orange Wednesdays, targeted at teenagers who regularly visit the cinemas and have used orange Wednesdays in the past.

Video Games – Allow the film to be promoted through a certain game and would encourage the consumer to watch the movie or buy the game after watching the movie.

YouTube - Film promoters would upload trailers onto YouTube to allow everybody to view them, YouTube would also force you to watch a trailer before watching the desired clip.

Social Networking Sites – Films would be promoted at the younger generation who regularly use the sites, they would also be the genre that would appeal to the consumer.

Emails- Films would send you emails on upcoming films, and things that you are interested in.

New technologies to target a more specific audience

Text messaging - Orange Wednesdays, targeted at teenagers who regularly visit the cinemas and have used orange Wednesdays in the past.

Video Games – Allow the film to be promoted through a certain game and would encourage the consumer to watch the movie or buy the game after watching the movie.

YouTube - Film promoters would upload trailers onto YouTube to allow everybody to view them, YouTube would also force you to watch a trailer before watching the desired clip.

Social Networking Sites – Films would be promoted at the younger generation who regularly use the sites, they would also be the genre that would appeal to the consumer.

Emails- Films would send you emails on upcoming films, and things that you are interested in.

above and below the line advertising

Monday, 9 November 2009
Above the line / Below the line advertising...
Above the line / Below the line advertising is a marketing stratagy used to promote a film, the method used depends on what the initial budget of the film is. For example, a movie such as spider man may use above the line advertising, ths could be things like posters, trailers and billboards.On the other hand, below the line marketing might be used by a lower budget film as it is a cheaper method which would still acheive similar effects, for example, the movie 'dead man's shoes' may of used stratagies such as magazines, websites and viral marketing.


Monday, 9 November 2009
Stratagies for these three films.
The stratagies used for the film '2012', are trailers, youtube videos, podcasts, Websites, magazines articles.The stratagies used for the film 'The men who stare at goats' are trailers, youtube videos, podcasts, Websites, magazines articles, merchanising, posters, interviews, press release.The stratagies used for the film 'Bunny andf the bull' youtube videos, podcates, websites.