Nike Advert

The advert only uses one camera shot, this is a hand-held/point of view shot, this helps to create realism. In the opening scene we see different football players and the Nike brand come into the shot. For example, when the player in the advert picks up the ball, it is a Nike football. This relates to the brand of the advert, also every item of clothing is a nike product this is so they can advertise more of their products in the advert.

This advert was edited so its in chronological order. So we see the player develop as a footballer from non league football to being a world class player. This continues the message that nike can make anyone into a star.
The advert uses a lot of jump cuts to switch between training sessions and the actually matches.
There is also an eyeline match between one of the player on the pitch to the girl in the car. This connotes that becoming a well known football also brings the fame and glory.

The titles at the end 'take it to the next level' shows that with nike products they can become a better player.